In a recent insightful interview, our Founder, Dave Adams, had the privilege of engaging in a conversation with Bob Burg, a former top sales professional, speaker, and co-author of the influential book “The Go-Giver.” This discussion delved into the profound principles of success, the inspiration behind Bob’s work, and the impact of living a life centered around giving. Let’s unravel the gems of wisdom shared in this enlightening dialogue.
A Grateful Acknowledgment:
Dave Adams expressed his gratitude to Bob for his time, emphasizing the significance of the interview within the context of a book-giving campaign. “The Go-Giver” was the catalyst for this initiative, having left an indelible mark on Dave’s two-decades-long career in sales.
Bob’s Background:
The interview kicked off by introducing Bob Burg as a former top sales professional, speaker, and Gold Glove boxing champion with over 30 years of experience. Bob’s commitment to helping companies communicate their value and grow based on endless referrals has earned him recognition as one of the 30 most influential leaders by the American Management Association.
Dave pleasantly surprised Bob with a nugget from his past – his Gold Glove boxing champion title. Bob acknowledged the pleasant trip down memory lane and appreciated Dave’s thorough research.
The Evolution of Laws:
Bob, reflecting on the origins of the “Five Laws of Stratospheric Success” presented in “The Go-Giver,” highlighted that these principles have been timeless, grounded in the practices of successful individuals throughout history. Drawing on their collective experiences, both Bob and co-author John David Mann identified and articulated these laws as the foundational principles for sustainable success.
The Influential Pindar:
Dave expressed his admiration for Pindar, a character in “The Go-Giver” and Bob’s favorite, revealing that he aspires to become a mentor akin to Pindar. Bob shared that Pindar was modeled after Bob Proctor, known for his role in “The Secret.” This insight provided a deeper understanding of the character’s wisdom and generosity.
Defining Success:
The conversation then shifted to the multifaceted concept of success. Bob offered a nuanced perspective, viewing success as an ongoing feeling of happiness resulting from one’s best efforts to live up to their potential. He emphasized the importance of progress, both in achieving goals and personal growth, quoting Earl Nightingale’s definition – the progressive realization of a worthy ideal.
Navigating the Giver’s Dilemma:
Addressing a common concern about being a giver without fixating on results, Bob clarified that it’s not about ignoring results but about prioritizing value creation. Money, according to Bob, is an echo of value and flows naturally when one focuses on providing immense value to others. He underscored the need to place the focus on the other person’s interests during the selling process.
Future Ventures:
Bob concluded the interview by discussing his ongoing efforts, including the “Go-Giver Beyond” mastermind events designed to propel businesses to new levels of success. He invited interested individuals to explore more about these events and his work at burg.com.
Closing Thoughts:
The interview with Bob Burg provided a deep dive into the principles of success, the essence of giving, and the transformative power of living a life aligned with values. As we absorb the insights shared, may we be inspired to embrace the go-giver philosophy, creating a ripple effect of positive change in our personal and professional lives.
To watch the full interview, click here: https://www.youtube.com/watch?v=muZP3t2ErCw&t=2s